Lancaster expert warns against dangerous social media challenge risking brain injury.
Lancaster University expert warns of high risk of acute brain trauma, catastrophic neck and spine injury, and the longer-term development of neurodegenerative diseases.
National and international bans on monetised "Run It Straight"-style contests.
Education initiatives in schools about the dangers of high-impact collisions.
Policy reform to outlaw the organisation and promotion of these events.
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In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.